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Sensory Newsletter
December 2020
We have been having a lot of discussions about the sights, sounds, and tastes of the holidays. Even if things are a little different this year, the consensus has been that transporting back in time after a whiff of some freshly baked cookies sure sounds good to us. Have a safe and healthy holiday!

RESEARCH ARTICLE

Understanding Premium Chocolate Consumer Perception…

Check out Brown, Bakke, and Hopfer’s mixed-methods study to see how “Experience Attributes” like “joy” drive consumer’s perception of premium chocolate.

Read More

VIDEO

WLTA: Oceans Smells

What lures sea birds to specific sections of the ocean? It's that sweet, sweet sulfur smell! Learn where this aroma shows up in your world and how to detect it.

Watch

FLAVOR MAP

New Flavor Maps: Cheese, Winter Map Pack, and Beer Map Pack

One of our most requested Flavor Maps is finally here!  The Cheese Flavor Map is now available in the sensory store along with some new bundles to help get you thinking flavor.

Shop

PODCAST

The Science Of Smell And Memory

Why can a smell trigger such a powerful memory? Biological anthropologist Kara Hoover explains what's going on in the brain when we smell, how smell interacts with taste, and why our sense of smell is heightened in the winter.

Listen

DraughtLab offers practical and approachable Sensory Analysis Solutions that deliver real-world value to food and beverage companies. Visit our website or reach out to us at info@draughtlab.com to learn more!

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ARTICLES
Sensory Newsletter
December 2020

December 8, 2020

Tips For Getting Back to Sensory Panel

April 30, 2020

PRESS RELEASE
DraughtLab Giving Away Free Software During COVID-19 Crisis

March 30, 2020

Tips For At-Home Sensory Testing

March 30, 2020

3 Tips to Reduce Time & Cost in Your Sensory QC Program

November 14, 2019

Sensory Myths: Flexibility & Functionality

September 14, 2017

Limitations of the Mighty Triangle Test

May 31, 2017

Batch-to-Batch Variation in Brewing: Let P-Charts Do the Work

January 15, 2017

Tips & Tricks - Describe Your Beer Results Page

September 5, 2016





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