About Us

Founded in 2016, DraughtLab grew out of a collaboration between sensory experts and problem-solving software designers that share a common love of beer and the beer industry. Disillusioned by the cost and complexity of available sensory systems, we set out to change how sensory programs function; breaking down the existing barriers to entry and creating an accessible, affordable and powerful product. From the very first chance meeting, it was clear that we wanted to put our efforts together to create something special guided by our shared core principles.

  • Quality and consistency are what make a great product
  • Always remain scientifically grounded
  • Love what you do and have fun doing it
  • Help empower others

Lindsay Barr, MS

Lindsay earned a B.S. degree in Biochemistry and Molecular Biology from the University of New Mexico in Albuquerque, NM and an M.S. in Food Science and Technology from the University of California, Davis. While at UC Davis she focused on malting and brewing science under Dr. Charles Bamforth working on gluten-free beer research. Lindsay manages the Sensory program at New Belgium Company and is involved in the brewing industry as the chair of the American Society of Brewing Chemists Sensory Subcommittee, founding member of the Brewers Association Beer & Food Working Group and instructor for the Siebel Institute’s Sensory Panel Management course.

Nicole Garneau, PhD

Nicole is a geneticist who studies sensory perception and the interactions of flavor attributes in pairings. She completed her BA in Genetics at Rutgers University and her PhD in Microbiology at Colorado State University. She is a sought after public speaker who is active in the brewing community as a member of ASBC, a founding member of the Beer & Food Working Group, and as an advisory board member of the Fermentation Sciences program at Colorado State University.

Matt Conyer

Matt is a product manager and computer engineer with over a decade of experience in the the railroad, marketing, and beer industries. He received his B.S. degree from Clarkson University, and is very active in the Rochester, NY craft beer scene. He is also a founding partner of 29 Labs, LLC.

Chadwick McNab

Chad is a software engineer and designer with nearly two decades of experience building solutions for wide variety of industries including railroad, medical, and insurance. The beer industry is by far the most fun. He has a Bachelor of Science degree in Computer Science from the Rochester Institute of Technology in Rochester, NY.

Michael Penza

Michael has a Bachelor of Science degree in Computer Science and a Master’s degree in Business Administration from Rochester Institute of Technology of Rochester, NY. He has 20 years of experience in developing software for international markets, with a focus on leveraging cloud and Internet technologies to help bring software solutions to companies of all sizes.