Sensory Newsletter
December 2020
RESEARCH ARTICLE
Understanding Premium Chocolate Consumer Perception…
Check out Brown, Bakke, and Hopfer’s mixed-methods study to see how “Experience Attributes” like “joy” drive consumer’s perception of premium chocolate.
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VIDEO
WLTA: Oceans Smells
What lures sea birds to specific sections of the ocean? It's that sweet, sweet sulfur smell! Learn where this aroma shows up in your world and how to detect it.
Watch
FLAVOR MAP
New Flavor Maps: Cheese, Winter Map Pack, and Beer Map Pack
One of our most requested Flavor Maps is finally here! The Cheese Flavor Map is now available in the sensory store along with some new bundles to help get you thinking flavor.
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PODCAST
The Science Of Smell And Memory
Why can a smell trigger such a powerful memory? Biological anthropologist Kara Hoover explains what's going on in the brain when we smell, how smell interacts with taste, and why our sense of smell is heightened in the winter.
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